- Solution Details 3b of 5: The Activist
Network Video Hub
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- The Goal:
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- Every aspect of this proposal adds complementary
synergy to address the problems identified in the Overview.
The video hub in particular will allow dissemination of images
blacked out by the mainstream media, including topics not even
discussed in other independent outlets. This is a means
to make the news and re-frame
the debate. The more compelling and damaging original
material that gets aired, the harder it will be for the mainstream
media or the public to ignore.
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- How To:
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- Every day there will be a "prime
time style" news program that will be webcast and archived
for future streaming. Every week there will be a new half
hour video news magazine distributed to public access TV stations
(PATV). Video content will be generated either by member
group projects, the in-house team to be developed, or partnerships
with the many excellent independent video projects that will
be eager to supply such a well-promoted site with content.
A partial list of these potential partners appears below.
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- With a wide array of member groups and
sympathetic alternative news outlets (i.e. buzzflash.com, alternet.org), there are countless websites
and e-mail newsletters that will promote links to the broadcast
site(s) to a significant number of potential audience members.
Links to excerpted soundbites will be available for promotional
purposes, capitalizing on the viral dissemination of e-mail.
Each media project will cross-promote all the others.
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- Content:
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- It may be ironic,
but as resistance grows to the increased consolidation and lack
of objectivity in the corporate media of America, this proposal
is advocating media strategies based on identical premises, though
without the monetary conflicts of interest. Rather than
evoking the idea, "if you can't beat 'em, join 'em,"
this is an example of "beat them at their own game."
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- Typical programming
would seek to expose stories not shown in the mainstream American
media; news from overseas; critiques of bad coverage in America;
creative confrontations with compromised business and political
leaders (see The
Tilt Strategy); promotion of member group actions; and features
on specific preferred remedies that demonstrate when problems
are identified they are dealt with by asking and answering the
question, "what
would be better?" This last point is especially
effective for environmental issues where doing the green thing
can often turn out to be the more profitable thing.
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- Audience:
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- Arbitron
reports increasing adoption of online multimedia technology and
around the world it is reported that Americans are turning to alternative
news sources for credibility. Daily webcasts have precedent
at Pot-TV
and the UN Secretary-General's noon briefing, among
many other places. While PATV may have a miniscule audience,
stations typically operate with very few limits on content.
It seems unlikely to capitalize on the local factor, though the
universal availability and vast cross-promotion make PATV a potentially
valuable and inexpensive forum. Launching the video hub
will take a little longer than the project-based radio show,
but this affords the radio show an opportunity to promote the
debut of the video hub.
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- Potential Content
Partners (Partial List):
- Action Coalition for Media
Education (ACME)
- Big Noise Films
- The Detroit Project
- Fondation Hirondelle
- FreespeechTV
- Guerilla News Network
- Headwaters Activist Video Collective (HAVC)
- Institute for Public Accuracy
- Mainstream Media Project
- Media Alliance
- Media Channel
- Online Video Service
- Regeneration TV
- Speak Out Now
- The Spin Project
- Third World Majority
- Witness
- WorldLink TV
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- Proceed
To Solution Details 3a: The
Project-Based Radio Format
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- Proceed
To Solution Details 3c: Necessary
Resources and Costs
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- Proceed
To Solution Details 2: Organizational Structure
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- Go To
Solution Details 4: The
Tilt Strategy
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- Go To Summary 3: Technology Go To Summary 4: Goal Setting
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- Go To Main Menu
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