Solution Details 3b of 5: The Activist Network Video Hub
 
The Goal:
 
Every aspect of this proposal adds complementary synergy to address the problems identified in the Overview.  The video hub in particular will allow dissemination of images blacked out by the mainstream media, including topics not even discussed in other independent outlets.  This is a means to make the news and re-frame the debate.  The more compelling and damaging original material that gets aired, the harder it will be for the mainstream media or the public to ignore. 
 
How To:
 
Every day there will be a "prime time style" news program that will be webcast and archived for future streaming.  Every week there will be a new half hour video news magazine distributed to public access TV stations (PATV).  Video content will be generated either by member group projects, the in-house team to be developed, or partnerships with the many excellent independent video projects that will be eager to supply such a well-promoted site with content.  A partial list of these potential partners appears below.
 
With a wide array of member groups and sympathetic alternative news outlets (i.e. buzzflash.com, alternet.org), there are countless websites and e-mail newsletters that will promote links to the broadcast site(s) to a significant number of potential audience members.  Links to excerpted soundbites will be available for promotional purposes, capitalizing on the viral dissemination of e-mail.  Each media project will cross-promote all the others.
 
Content:
 
It may be ironic, but as resistance grows to the increased consolidation and lack of objectivity in the corporate media of America, this proposal is advocating media strategies based on identical premises, though without the monetary conflicts of interest.  Rather than evoking the idea, "if you can't beat 'em, join 'em," this is an example of "beat them at their own game."
 
Typical programming would seek to expose stories not shown in the mainstream American media; news from overseas; critiques of bad coverage in America; creative confrontations with compromised business and political leaders (see The Tilt Strategy); promotion of member group actions; and features on specific preferred remedies that demonstrate when problems are identified they are dealt with by asking and answering the question, "what would be better?"  This last point is especially effective for environmental issues where doing the green thing can often turn out to be the more profitable thing.
 
Audience:
 
Arbitron reports increasing adoption of online multimedia technology and around the world it is reported that Americans are turning to alternative news sources for credibility.  Daily webcasts have precedent at Pot-TV and the UN Secretary-General's noon briefing, among many other places.  While PATV may have a miniscule audience, stations typically operate with very few limits on content.  It seems unlikely to capitalize on the local factor, though the universal availability and vast cross-promotion make PATV a potentially valuable and inexpensive forum.  Launching the video hub will take a little longer than the project-based radio show, but this affords the radio show an opportunity to promote the debut of the video hub. 
 
Potential Content Partners (Partial List):
Action Coalition for Media Education (ACME)           
Big Noise Films         
The Detroit Project          
Fondation Hirondelle      
FreespeechTV 
Guerilla News Network           
Headwaters Activist Video Collective (HAVC)       
Institute for Public Accuracy           
Mainstream Media Project            
Media Alliance 
Media Channel 
Online Video Service       
Regeneration TV              
Speak Out Now         
The Spin Project 
Third World Majority         
Witness      
WorldLink TV    

 

 
Proceed To Solution Details 3a: The Project-Based Radio Format
 
Proceed To Solution Details 3c: Necessary Resources and Costs
 
Proceed To Solution Details 2: Organizational Structure
 
Go To Solution Details 4: The Tilt Strategy
 
Go To Summary 3: Technology Go To Summary 4: Goal Setting 
 
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