Solution Details 1 of 5: Getting Culturally Creative   $1.2 trillion might seem like a figure reflecting the annual disposable income of the 50 wealthiest Americans.  It is actually the sum spent by a group comprising 50 million Americans.  This group represents 26% of adults in America and is growing at a rate of 1.5-2% each year.  In this age of globalization, it should not surprise that there are another 80-90 million like-minded adults in the European Union (30-35%).   How are their minds alike?   Members of this group, dubbed "Cultural Creatives" by sociologist and author Paul H. Ray, Ph.D., have a distinct cognitive style, preferring to synthesize information gathered from a wide range of sources.    Cultural Creatives Are very critical of the news media Listen to more radio and watch less television Prefer e-mail and hate chat rooms Surf a lot less, though tend to visit sites recommended by friends, if they fit their values Engage in mixed scanning, identifying content and drilling down based on interest   Cultural Creatives are passionate about environmental and social issues; reject materialism and status seeking; and embrace personal growth, relationships and helping others.  These are not topics prominently covered, let alone advocated, in the mainstream media.  The project-based radio format will not only appeal to Cultural Creatives, it will energize their involvement.   At www.culturalcreatives.org Ray observes: "While Cultural Creatives are a subculture, they lack one critical ingredient in their lives: awareness of themselves as a whole people. We call them the Cultural Creatives precisely because they are already creating a new culture. If they could see how promising this creativity is for all of us, if they could know how large their numbers are, many things might follow."     The affinity shared by Cultural Creatives represents a deeper commonality with greater potential than any of the myriad superficial ways society can be subdivided.  The inherent synergy shared by Cultural Creatives is greater than that of the at-large harmony or cohesion found in any specific gender, race, ethnicity, religion, age, geography, profession, etc.  Cultural Creatives are the most likely subculture to be receptive to these forward-looking (not left-leaning) ideas.    Other pages of this proposal describe the tilt strategy and the positive propaganda campaign.  These spell out ways to target small, tangible prospects of social, economic and political change.  Such efforts will facilitate Cultural Creatives collaborating around their most natural and instinctive interests, concerns and tendencies.  From such engagement, the emergent Cultural Creatives group will also finally develop its self-identity and establish its permanent relevance.   Proceed To Solution Details 2: Organizational Structure   Go To Summary 1: Target Audience                                      Go To Summary 2: Umbrella Groups                         Go To Main Menu