- Summary of Solution 1 of 5: Target
Audience
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- 1. Using the research data and terminology of sociologist
and author Paul H. Ray, Ph.D. ("Cultural Creatives"; "The New Political Compass"), facilitate
the emergence and self-identification of the New Progressive
movement. This target audience is 50 million strong in America,
representing 26% of adults, and growing at a rate of 1.5-2% annually
(there are another 80-90 million in the European Union).
Ray distinguishes the cognitive style of Cultural Creatives as
one that prefers synthesis from a variety of sources, viewing
the "whole system" and validating "inner experience."
This group is bound together by psychographics, not demographics,
making it as diverse as the antiwar movement has shown to be.
American Cultural Creatives also represent $1.2 trillion in annual
disposable income.
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- Proceed To Solution Details 1: Getting Culturally Creative
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- Go To Overview:
Understanding
the Problem
Go To Summary 2: Umbrella
Groups
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